Yoav Ruda is a media artist working primarily with video and moving images, projecting his rhythmic and music-based visuals onto various surfaces—from concert stages to galleries and online platforms. In his current series, Ruda uses found portraits from the internet, projects them onto physical objects, and rephotographs the results. Blending ready-made footage with his own photography, he deconstructs and reassembles the images using video mapping software, ultimately documenting the visual installation as a final work. Ruda’s subjects span the poetic and the mundane, from historical and cultural icons to figures of pop culture and modernism. He references Dada and Surrealist artists such as Duchamp and Dalí, and juxtaposes them with portraits of figures like Golda Meir, Moshe Dayan, and Albert Einstein, projected onto kitchenware and vegetables. The result is a playful yet thought-provoking montage that invites viewers to decode the visual logic—more like solving a cryptic crossword than reading a narrative. Beyond his gallery work, Ruda is a renowned visual content creator for live concerts, having collaborated with major Israeli musicians.